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POP.U.LACE

GPS embedded shoelaces

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Introducing Pop.U.Lace, the GPS Embedded Shoelace

Making Safety as second nature as a sneaker

PopULace is the most discreet solution for locating loved ones efficiently. We utilize multiple location technologies while still being small enough to fit on adolescent and adults sneakers or boots. Our Founder, Debbie Stone, created Pop.U.Lace out of her own experience with Autism, and trying to find help with eloping events.

Keep an eye out here for our “Beta Launch” and “Availability Updates”.

Accuracy

PopULace works inside and outside, thanks to GSM and other wireless technologies, we are able to locate a loved one almost anywhere in the world. We looked to the latest in GPS technology to drive our quality guidelines in response time and field of location.

Discretion

Our PATENTED shoelace form factor is what we like to call “Easy to forget, but not easily forgotten.” Most of us don’t leave home without our footwear, but PopULace is so well designed you could easily forget you were wearing it!

Affordibility

We realize that taking care of loved ones can get very expensive, very quickly. If you are caring for an individual with special needs this gets to be an even heavier weight to bear. Pop.U.Lace aims to have be one of the most affordable tracking solutions on the market.

About DylanBrands

We bring innovation to those who truly need it most.

DylanBrands Inc. was founded in 2015 by Debbie Stone, with the goal of evaluating and innovating in the Special Needs Equipment arena. Our goal from inception has been to design, develop, and launch a truly value driven solution for locating loved ones with special needs or disabilities.

We believe everyone should be able to enjoy the amazing experiences the world has to offer. Family challenges should never stop  you from living life.

Charitable Roots

Deb started Pop.Earth in 2013 with a goal of providing programs for teens and young adults with Autism. The first example of Deb’s vision for gaps in resources, Pop.Earth offered the ground work experience of the shared struggle in her community. After some discovery she identified the lack of solution for those with tactile and other sensory issues, a common situation with ASD.

Getting Started

After a few design concepts and brainstorming sessions, DylanBrand Inc. had it’s first product, and Pop.U.Lace was born. Understanding the intricacy of what she was about to undertake, Deb submitted her concept for Patent and it was granted in January of 2018. With this she set out on the task of developing a team to tackle the technology challenges ahead.

Moving Forward

Today we are focused on bringing Pop.U.Lace full circle and launching to a very eager market. We have acquired our first “Proof of Concept” and are in development of “Alpha” iterations to place with our initial test groups. Patience and persistence have helped us moved passed technology hurdles while we continue to innovate our hardware, moving towards a successful release in 2021.

Only Updates

Our Newsletter

If you want to keep tabs on our projects for individuals with special needs and families, this is how. We won’t waste your time with junk mail; only product launches, demo events, and progress “check-ins”.

Newsletter

If you want to know first, you have to be on the list! What are you waiting for?

We have a built in passion for what we do

Our Core Team

Having a solid base is one of the most important parts of a start-up. Our team has dedicated their time to bringing DylanBrand’s visions to the table. Our core members combine for experience across all facets of the business world.

Debbie

Founder, CEO

Debbie Stone

As Founder and CEO of DylanBrands, Pop.U.Lace is Debbie’s brain child. She is a driven leader with a track record of producing in many arenas. As a parent of an individual with Autism she is directly connected to her initiatives.

Tripp

Chief Operating Officer

Tripp Wiggins

Tripp is  a versatile Technology Executive. He has held several roles in the category and understands the challenges these businesses face. Leading the structure of DylanBrands while keeping projects on course.

Rudy Profile Image

Business Advisor

Rudy James

Digital and physical product development is managed by Rudy, he handles strategy while also lending his own hand to parts of industrial design and resource development. He helps bring DylanBrands’ visions to life.

“Form, function, and purpose are the roots to DylandBrands Inc. initiatives.”
Debbie Stone
Founder, CEO

Want to get involved

Teamwork makes the dream work

Have some ideas on how we can collaborate? A beat on some technology that might help us serve families better? Or maybe even some resources to to help with development costs?

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